Two thirds of US consumers shop at Home Depot, and the brand has similar customer loyalty as Lowe's.
The store's typical customer is a white baby boomer who earns over $80K a year and owns her home.
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Numerator found that Home Depot's typical shopper is a white woman over 60 years old who owns her home in the suburbs.
The typical customer now makes 10 trips to Home Depot and spends about $85 per trip for an annual spend of $856, whereas, in last year's report, they spent $1,052 across 12 trips the year before.
Persons:
boomer, —, Lowe's
Organizations:
Service, Depot, Home Depot
Locations:
North America, Atlanta